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Marketing Content Examples For B2B Businesses The best marketing content is emotional. It provides fresh ideas and insights to help people find solutions to their problems. The best marketing content is engaging whether it's an engaging video or a detailed white paper. It is valuable to its audience and achieves its branding goals. Learn from these eight branded content examples that do it right:. Blog Posts Blog posts are a very popular type of content for marketing that businesses utilize to share their insights stories, thoughts and ideas on their website. They can be educational or cover any topic. They may contain videos, images, polls or audio to enhance the quality of the content and improve on-page search engine optimization (SEO). To write blog posts of high-quality You must first conduct market research to verify and discover the most important facts about your audience. Once you have a clear knowledge of your target audience, you can begin brainstorming ideas and writing. Some common types of blog posts include listsicles, how-to posts, infographics and curated collections. Making these kinds of blog posts will ensure that your website is full of variety and offers the value that your audience expects to find when they visit. A blog post on how-to, for example, can help your audience learn new skills and help them solve problems. This makes it an essential piece of marketing content that keeps your audience interested. A curated collection is a special kind of blog post that shares a number of real-world examples in order to demonstrate an idea. This type of blog post can be used as a marketing tool to increase brand recognition and credibility. Case Studies Case studies might not be as thrilling as a viral post, however they're one of the most effective marketing tools you can come up with. They are great for showcasing your expertise and building trust with potential customers. A good case study is designed to help your audience solve the problem by demonstrating how your product or service helped another customer solve a similar problem. You can use various formats of content to make your case studies more engaging such as infographics and videos. Be careful not to turn your case studies into adverts because this could damage the credibility of your business. Instead, concentrate on creating a resource that will encourage and inspire your readers. You can also use case studies to showcase testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is most effective when it is backed by data. White Papers White papers, unlike feature and blog posts, typically longer and offer more research and information. B2B companies use them to show their leadership in their field or offer an unique perspective to help readers make purchase decisions, gain knowledge about their industry, or resolve issues for their business. They are an excellent way to build trust among people who are not avid readers, and establishing businesses as experts in their area of expertise. They also aid in guiding potential customers through the sales funnel. White papers come in many styles, but they are most effective when they are tailored for specific groups. Everything from the tone to distribution strategy should be crafted towards your ideal reader. White papers are frequently used to share research findings. However, it's easy to let them drift out of the area of practical application and into the realms of theory. To avoid this, backgrounders and problem-solution white papers should include some sort of success story to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter tables and charts to focus only on the information they need. This makes it easier for the reader to absorb and navigate through the sales funnel. Videos Videos are a great method of communicating with your customers and are an excellent way to promote your business in a lively and interactive way. They are excellent for capturing the attention of your customers and presenting complex concepts. Tutorials, instructional videos and demonstrations are among the most popular types of video. These videos are intended to educate your customers about your products and increase their loyalty. These videos can be used to highlight the expertise of your company and can be used for a blog post, or in an sales presentation. These videos can be an excellent tool to connect with your target audience. Particularly if they are relevant and are connected to current events or cultural movements. You can use testimonials to increase confidence in your brand and entice new customers to sign up. You can ask existing clients to record a video about their experience with your product or organize an AMA session on Reddit. You can create screen-share videos as well as how-to videos that are titled in accordance with specific issues. If you own an e-commerce solution that can help small to mid-sized businesses run their online stores, title your video “How to Create Shopify Store”. This will help it rank in search engines. Testimonials Testimonials are a different type of social proof that can help people trust a brand. They can be utilized in video or text format, and are an excellent way to increase sales and build up the image of a business online. Testimonial marketing content is a great option because it focuses on the specific requirements of each client and how the product or service addressed these issues. It also provides credibility to the business because it highlights other people have utilized the product. If you decide to use testimonials, ensure that they contain the name, company name, and the name of the person. This will enhance their credibility. Make the testimonials as personalized as you can by adding an image of the person who wrote them. This will help create a connection between the consumer and the brand. You can add testimonials to other pages on your website. Some companies have a separate page dedicated to testimonials, however you can also add them to other pages. For instance, if a testimonial mentions the product in question you can show it on the product's checkout page. This will keep a testimonials section from being less frequented than other pages, but still providing the same social evidence. Interactive Landing Pages Interactive elements on landing pages boost the level of engagement of visitors. This type of content can help your company reach its goal of turning visitors to leads. Interactive pages are more engaging than static pages that have the standard sign-up form and marketing content. In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the customer entertained. The landing page also has a simple form with multiple options to sign up, reducing the conversion path even further. Another example of a landing page that is interactive is this one by TransferWise, a money-transfer service. The first screen offers real-life stories of success and social proof to reassure potential customers that the service is worth it and allows them to complete a simple form for more information on how the service functions. For speaking of selling high-priced products, a landing page is an opportunity to build an inventory of leads. In exchange for contact information, you can offer an eBook or webinar trial for free or other content that will entice your audience to sign up. Headache Trackers At the point of consideration, which is when the client has identified their issue and is looking for solutions, content should inform customers about the causes of headaches and remedies. Examples include infographics that share data on the top causes of headaches or a white paper that shares exclusive research into the science behind headache cures. White papers usually require users to supply their email address to gain access. This helps to build trust and authority for the brand with potential customers. Minen says that headache trackers, apps that allow users to track their levels of stress and food intake, can be beneficial for the consideration stage. However, users must be careful about making assumptions based on tracking data, she adds. It could not be a true reflection of the triggers for headaches.